Review: The Ladies’ Paradise by Émile Zola

The Ladies’ Paradise [1883/1995]★★★★1/2

In this French classic translated by Brian Nelson, Denise Baudu, a young woman from the Valognes countryside, arrives to Paris with her two younger brothers, orphaned and destitute, looking to get employment at her uncle Mr Baudu’s small drapery shop. However, the moment Denise arrives, she becomes entranced by The Ladies’ Paradise, a magnificent shopping establishment that entices its customers with its extravagant window displays, personalised service, constant sales and affordable luxury. Since Mr Baudu’s small shop is on the brink of bankruptcy and Denise has to feed and clothe her two brothers, she feels she has no choice but to attempt working at this glittering shopping monstrosity that has already devoured many small businesses in the area, shutting them down. The proprietor of The Ladies’ Paradise is “brilliant” and ruthless Octave Mouret, an enigmatic figure, whose money-making schemes are already revolutionising the city’s shopping space. Can Denise, with her innocence and simplicity, navigate this complex, often immoral, commercial world so that she and her brothers survive? Zola masterfully and perceptively captures the changing Paris of the 1850-1860s that starts undergoing drastic urban transformations and changes in customer trends, seeing the rise of the “temples to Fashion’s madness for spending”, that are huge department stores.

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